Blog & Insights

Imagine you are the owner of a shop selling good quality products. You want certain types of buyers…

Knock! Knock! No reply? Is that the state of the marketing data in your organization? Are you one…

For every marketing and sales team, buying signals work wonders in the business funnel to close deals efficiently…

Who doesn’t want to run a business successfully irrespective of the surfacing challenges?  As consumer needs and tastes…

For every B2B salesperson, SPIN sales are a playbook to study. SPIN selling has been around for a…

Gone are the days when marketing was a passive means for businesses to gain customers. Modern-day marketing demands…

Are you wishing to reach your sales prospects in a qualified manner? Marketing Qualified Lead(MQL) can be your…

Are you confused between the terms “MQL” and “SQL”? While both have the term qualified leads, they are…

While a sales call sounds common in the day to day life, the reality awaits in executing it.…

Marketing and sales processes have different aspects to it. Its the industrial professionals’ duty to perceive them rightly.…

In the past, the term sales by default meant personal selling. Cut to modern times, the technique is…

When you don’t get a reply to the first email, it’s obvious to think that the other side…

For every email you write, certain principles govern its structure. Among them, networking emails get neglected in terms…

A lead is someone who expresses interest in a business’s offering in some way. Once they open communication…

A sales process isn’t a new term in modern reality. You will hear it here and there among…

Not every sales pitch can fetch business against the competitive world. To stand out from the crowd, it…

Sales cycles vary from company to company owing to a few factors: industry, target audience, and type of…

Deals will stay far from achieved if your team doesn’t have smart sales goals. And that doesn’t simply…

While sales calls have been a common term these days, there are multiple aspects to it. Cold calling…

While leads constitute an integral part of a business in generating potential leads, the increasing significance of B2B…

Reaching B2B decision-makers in 2021 can feel like climbing the Everest—quite challenging and with few chances of reaching…

Account-based marketing (ABM) has gained traction in the last couple of years, with many marketers revealing that they…

As a gold mine of sales prospecting information, LinkedIn represents a source for making purchase decisions for up…

How many mouse clicks does it take before you start a conversation? You probably go to LinkedIn to…

If you’re a salesperson, what do you do if you find that one LinkedIn profile that looks like…

Today’s marketing world is highly competitive. Digitalization has forever changed customer behaviors, leaving companies with only one option:…

B2B intent data is for marketing what a pair of glasses is for the eye—it helps marketers see…

According to HubSpot, 67% of businesses leverage account-based marketing (ABM).  A myth circulating in the marketing world supports…

When converting a lead, how do you know which marketing touchpoint gets the credit for it? The answer…

As Dan Zarrella, award-winning marketing scientist at Hubspot, Inc. said: Marketing isn’t magic. There is a science to…

In the modern world of digital sales, cold calling seems like a thing of the past. The plethora…

Data is the engine that propels your sales towards revenue and success. But what happens when your reps…

Recent research shows that account-based marketing (ABM) can drive greater ROI than traditional marketing initiatives. However, these strategies…

There is a simple strategy that allows sellers to craft hyper-contextual outreach programs for higher win rates: collecting…

Sellers are growing more convinced that deals should simply not go through a single thread—and they’re certainly right.…

Only 30% of industry players are not currently rolling out Account-Based Marketing (ABM) programs. The remaining 70% are…

There is an accelerating push for sellers to run targeted Account-Based campaigns. Industry players are encouraged to spot…

Experts have said for years that sellers need to prioritize lead quality over quantity. The great thing about…

B2B buyers have made dramatic leaps in terms of self-sufficiency. When a business issue is identified, 60% of…

The essence of all sales-oriented activities is trust; and trust is built when sellers accurately understand the prospect’s…

7 out of 10 corporate leaders are quick to reveal their shift towards account-based selling (ABS)—a hyper-personalized customer…

While B2B buyer data validates a company’s sales strategy and helps sellers hyper-personalize offers based on their client’s…

Account-Based Marketing (ABM) is a clear-cut approach to winning enterprise-level business. Every ABM initiative centers around a narrow…

B2B buying behavior has curbed sales activities. Now, as 70% of the buyer’s journey is being completed before…

As Sales Development Representatives (SDRs) hyper-personalize their outreach, they can increase pipeline by as much as 70%—or run…

The efficiency of Sales Development Representatives (SDRs) hinges directly on the quality of their data. A few bits…

Intuitive thinking clues you into your prospect’s preferences, pain points, or business objectives; trouble is, it also gives…

A thriving lead generation strategy is the result of your commitment to data quality. Sellers must continuously augment…

Marketing is not a process of guessing. You must have high-quality data at hand to find out who…

Sales pitching is a balancing act that requires strategic planning, genuine curiosity, and a well-rounded attitude. Top-tier sales…

Every time a sales professional is picking up the phone to call a prospect, the end goal is…

Account-Based Sales Development (ABSD) is a proven tactic for selling to key decision-makers and landing major accounts. A…

The most lucrative account-based strategy is evident: organizations find great value in aligning the interrelated processes of account-based…

From better prospect prioritization to well-timed hyper-personalized outreach, an intent-based lead generation program will increase the efficiency of…

Having real-time, high-quality, accurate B2B data on your target buyers is key to making your marketing and sales…

ABM is key to modern marketing—it is a highly-targeted strategy to attract, engage, and convert top-level prospects within…

Using ABT (ABM + ABSD + ABS) to Drive Your Revenue Account Based Targeting is the best way…

Intent data is the future of selling. Everyone wants to connect with in-market prospects—those who are actively interested…

Sales prospecting is hard. SDRs or AEs who prospect can’t easily win without cutting-edge technology, diligent research, accurate…

LinkedIn is rapidly expanding its grasp on B2B sellers. For too long, the professional network had a reputation…

There is strength in data… if it’s used wisely and with rigorous consistency. It’s easy to imagine that…

Entrepreneurs used to hear it all the time: target a smaller business first to get some quick wins;…

Once upon a time (2018), in a land not-so-far-away (any given target market), a young sales professional (say…

Exceptional Sales Reps we met were kind to share their success tips. Drop the cheat sheets – read…

You had a scary, embarrassing, near-firing situation that still pains you when you think about it? Make the…